Executive Training on The Blue Economy

3-day executive training on

THE BLUE ECONOMY

13-15 October 2025 | Tallinn, Estonia (Kultuurikatel)

Opportunity

Gain pragmatic insight into what can be done and how.
Support

Receive the financial, social, and ecological frameworks needed to make informed decisions and shape the future.
Impact

Experience short-term results while setting a clear path for achieving long-term goals.

Define new competitive frontiers and innovative business models

A novel approach to growth

The Green Economy makes sustainability expensive, forcing businesses to choose between profit and social impact. This has stalled real economic growth.

The Blue Economy offers a different path. It uses what is locally available to create value without extra costs. More than 200 successful technologies and enterprises prove that businesses can grow while benefiting both people and the planet.

By making smart use of resources, The Blue Economy turns constraints into opportunities and builds stronger, more sustainable businesses.

Take part in this high-level training programme that defines new competitive frontiers, innovative business models, and a novel approach to growth.

Reserve a seat

WHO'S COMING?
Designed for those who plan, execute, and think ahead

🔹 Strategic thinkers, planners, and doers shaping new economic models
🔹 Entrepreneurs and investors driving long-term, competitive growth
🔹 Decision-makers and vigorous operators ready to take action
🔹 Policymakers seeking innovative, sustainable development strategies
🔹 Business leaders identifying high-value opportunities in emerging markets
🔹 Researchers and analysts exploring the untapped potential of the Blue Economy
What is The Blue Economy

The Blue Economy is a new growth model that shifts away from traditional price competition and focuses on value creation with available resources.

Instead of relying on cheap labour, environmental trade-offs, or tax exemptions, this model:
✔ Prioritises local economies by increasing purchasing power and accessibility to essential goods and services.
✔ Leverages nature’s abundance—particularly the oceans, which cover 71% of the Earth but contribute only 5% of GDP.
✔ Redefines business success by using a systems approach, identifying new opportunities, and implementing scalable solutions.

Since its adoption by the United Nations in 2010, the Blue Economy has inspired government initiatives, corporate transformations, and new industries worldwide.

Programme content

The three-day programme is time and place-based, implying that it is tailored to the specific conditions of the participants. The choice of case studies will be adapted to the relevance from both pedagogic as well as environmental and business points of view.

A typical course with case studies decided with the organisers and interactive sessions will have the same overall structure as outlined below:

DAY 1:
The shift towards a more competitive and long-term economic growth model

🔹 Beyond “Business as usual”: Recognising the failure of current models and the urgent need for a new approach for true progress.
🔹 Green Economy limitations: Understanding why high-cost “green” solutions haven’t worked and the necessity to innovate beyond them.
🔹 Competitive edge: Focusing on strategic advantages and innovation, not just competing on low prices.
🔹 Challenging old business models: Recognising the flaws of traditional scale-driven strategies in today’s world.
🔹 The new entrepreneurial vision: How a long-term focus from new entrepreneurs and investors reshapes business thinking.
DAY 2:
The tools to implement more with less resources

🔹 Beyond SWOT: Adopting a new framework for identifying long-term success, inspired by innovative approaches.
🔹 The power of systems: Using the Multiplier Effect to unlock new opportunities, reduce risks, and support regional development.
🔹 Smarter decision making: Employing dynamic mathematical modelling for transparent and effective economic growth planning.
🔹 Uncovering hidden potential: Participating in a hands-on exercise to identify new industries from existing knowledge and resources.
DAY 3:
The design of a Blue Economy

🔹 Sustainable and ethical business: Building market leadership with a strong commitment to sustainability and ethical practices.
🔹 Transforming key sectors: Identifying innovative business models in energy, water, and food, with real-world examples for market entry.
🔹 Harnessing future tech: Planning for a new IT infrastructure to leverage emerging technologies for economic transformation.
🔹 The untapped ocean: Recognising the vast potential of the seas for economic growth and ecological regeneration.
🔹 Moving forward: Summarising key learnings and planning concrete actions for the future.

Tickets

Reserve your spot today for the Blue Economy Executive Training. Secure your place with a handshake agreement—half of the fee due upon booking, the balance after the event.

Don’t miss the chance to engage with industry leaders and shape the next frontier of business innovation!

Inner Circle 2,900€ + VAT
- Full access to all sessions and workshops
- Direct interaction with the instructors
- hands-on exercises, case studies, and strategy sessions
- Priority seating in the training sessions
- Access to an exclusive networking group
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Outer Circle 750€ + VAT
- Access to the full training schedule as an observer
- Ability to attend general sessions and presentations
- Networking opportunities with other Outer Circle participants and the wider group
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Meet the Director of The Executive Programme

Professor Gunter Pauli

Gunter Pauli
Entrepreneur, Economist, Author

Gunter Pauli
Entrepreneur, Economist, Author

He has been described as the Steve Jobs of Sustainability (Le Point, France).

Entrepreneur and innovator who created dozens of companies and set the stage for new industries like biodegradable detergents, stone paper, bioplastics, zero emissions shipping and data farming (vs data mining).

Strategic advisor to companies like IBM to design their “product to service strategy” in the 1980’s having given up all manufacturing; and, ACER accompanied the founder Stan Shih for several decades in his transformation as a group without headquarters, based on 30 publicly quoted enterprises that today have a combined value in excess of US$500 billion.

Author of 28 books including “THE BLUE ECONOMY” translated in nearly 60 languages. This Report to the Club of Rome led to the creation of 23 Ministries of The Blue Economy around the world. This has positioned Prof. Pauli as a key advisor to Governments around the world.

At present preparing an epochal book on “THE RIGHT TO BE SMART”, redefining education as we know it based on his 40 years as a pedagogue (and father of 6 children). Author of 365 fables bringer STEM and entrepreneurship to children distributed to all schools in China.

Owner of Porrima, the first ship that sailed around the world with renewable energies only (2010-2012) and first ship equipped with intelligent kite and hydrogen produced on board for unlimited sailing around the world (2017 onwards).

The Blue Economy in 3.5 minutes

Simply explained

Any questions?
For information please contact Mrs. Audrey Meunier

Send Email

Executive Training on The Blue Economy

THE BLUE ECONOMY

A novel approach to growth

Designed for those who plan, execute, and think ahead

What is The Blue Economy

Programme content

DAY 1:
The shift towards a more competitive and long-term economic growth model

DAY 2:
The tools to implement more with less resources

DAY 3:
The design of a Blue Economy

Tickets

Professor Gunter Pauli

Simply explained

Executive Training on The Blue Economy

THE BLUE ECONOMY

A novel approach to growth

Designed for those who plan, execute, and think ahead

What is The Blue Economy

Programme content

DAY 1: The shift towards a more competitive and long-term economic growth model

DAY 2: The tools to implement more with less resources

DAY 3: The design of a Blue Economy

Tickets

Professor Gunter Pauli

Simply explained

DAY 1:
The shift towards a more competitive and long-term economic growth model

DAY 2:
The tools to implement more with less resources

DAY 3:
The design of a Blue Economy